The National Gallery on TikTok ....

"KlimTikTokyo Back Home" in 12" svela il dietro le quinte dell’arrivo, l’apertura della cassa e l’allestimento in sala del capolavoro di Klimt
KlimTikTokyo Back Home

 

On the occasion of the return of Gustav Klimt’s The Three Ages of Woman, from October 25th again exhibited at the museum in the Time is Out of Joint exhibition after a 6-month loan in Japan, the Galleria Nazionale d’Arte Moderna e Contemporanea is one of the first museums in the world to open a TikTok account with a video that shows the arrival and installation of the masterpiece in the rooms.

 

 

After the Instagram account dedicated to teenagers @lagallerianazionaleteens, the National Gallery lands on TikTok with a 12-second music video, directed by Lorenzo Quagliozzi.

 

 

The video is the first of a series designed for the TikTok account. In addition we’ll allow the younger public to show their creativity at the museum with a new language.

press release