On the occasion of the return of Gustav Klimt’s The Three Ages of Woman, from October 25th again exhibited at the museum in the Time is Out of Joint exhibition after a 6-month loan in Japan, the Galleria Nazionale d’Arte Moderna e Contemporanea is one of the first museums in the world to open a TikTok account with a video that shows the arrival and installation of the masterpiece in the rooms.
After the Instagram account dedicated to teenagers @lagallerianazionaleteens, the National Gallery lands on TikTok with a 12-second music video, directed by Lorenzo Quagliozzi.
The video is the first of a series designed for the TikTok account. In addition we’ll allow the younger public to show their creativity at the museum with a new language.